Customer Loyalty Programs
Know, Serve and Indulge Your Best Customers
Do you spend more money diverting resources to attract indifferent (aka, new) customers than enhancing relationships with brand-loyal customers?
The goal of a customer loyalty program is to cultivate (know, serve, indulge) a long-term relationship with existing customers, rather
than make an immediate sale. The most successful campaigns build value and provide relevance. They
consist of a message and product the recipient needs delivered when he/she is ready to receive it. A 13%-25%
response rate is not uncommon for highly-targeted loyalty campaigns.
Successful approaches for maintaining and rewarding current customers include:
- Reminders/renewals for service contracts and/or maintenance
- Product enhancements/recalls/updates/helpful tips
- Special event recognition – holidays, birthdays, anniversaries
- Gift certificates or coupons
- Thank you notes
- Miss you/let’s renew business relationship/offers to lapsed customers
- Invitations to private sales/specials and/or exclusive offers
- Helpful tips/seasonal hints/newsletters
It costs 10 times more to acquire a new customer than to keep an existing one!
Start a Customer Loyalty Program Today!
Let’s Be Direct LLC will work with your existing database or develop a new one for you. We will then
create, disseminate and track a full-fledged print or electronic direct marketing campaign…or a combination of
the two. Add a public relations or social media initiative for extra exposure.
Why Choose Let’s Be Direct LLC?
The best part about working with Let’s Be Direct LLC is that we do all of the work for you! We can perform
and or all of the following steps to ensure that your marketing campaign is completed with creativity and
thoroughness…on schedule and within budget!
- Persuasive Copywriting
- Social Media Presence
- Database Design & Management
- Results-oriented E-mail Campaigns
- Campaign Effectiveness Analysis
- Public Relations Writing, Research & Distribution
- Eye-catching Design
- On-target List Rental
- Low-rate Postage
- Quality Printing
- Static and Variable Data Direct Mail